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SALVAT wins the Gold Aspid award for the best promotional campaign

06/05/13

Laboratorios SALVAT wins the Gold Aspid award for the best promotional campaign

The RELIVE® promotional campaign has been awarded a GOLD ASPID, the most prestigious advertising award in the health sector.

Laboratorios SALVAT has been recognised for its innovation- and quality-driven efforts with the new RELIVE® product range. The award-winning promotional campaign emphasised the use of cutting-edge technology in the manufacture of eye drops to relieve ocular dryness.

The campaign stood out not only for its originality, but also for the wide variety of promotional tools used (brochures, advertisements, multimedia presentations, stands, iPads, internet). Some of these have already achieved results and reached healthcare professionals, and others have yet to be revealed.

This is the first time Laboratorios SALVAT has won an Aspid award for a promotional campaign. In previous years, the award has gone to companies such as Nestlé, Fresenius Kabi and Reckitt Benckiser.

Laboratorios SALVAT’s success was made possible thanks to its collaboration with the Bubblegum advertising agency.

The 2013 Aspid Awards for Iberoamerican Health and Pharmaceuticals Advertising were presented at a ceremony in the auditorium of the World Trade Center Barcelona on Tuesday, 4 June.

 Members of Bubblegum’s creative team accept the award together with Federico López, Product Manager of Laboratorios SALVAT.

 

Part of the RELIVE® campaign can be viewed at:

http://www.premiosaspid.net/es/archivo/2013/B/

 



Laboratorios SALVAT S.A.
C\ Gall, 30-36 08950 - Esplugues de Llobregat - Barcelona España Tel. +34 933 946 400 Fax. +34 934 732 292 salvat@svt.com
1200 Brickell Avenue, Suite 1950, Miami, FL 33131 (US) Tel. +1 786-528-5273 salvatusa@svt.com