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SALVAT News


The invisible power of Cristalmina

09/12/12

THE INVISIBLE POWER OF CRISTALMINA

To coincide with “back to school”, since 15th September, Cristalmina has been running its campaign: “The invisible power of the imagination, the invisible power of CRISTALMINA”

The slogan refers to the power of the imagination in children, which helps them to play, enjoy themselves, grow, learn and sometimes, during this intense journey, suffer the odd minor injury that can be resolved with the invisible power of CRISTALMINA.

SALVAT decided to distribute the campaign amongst urban, interurban and school buses in Spain’s 6 biggest provinces: Madrid, Barcelona, Valencia, Seville, Zaragoza and Bilbao. The campaign will be visible until mid December.

Buses like this will be travelling around Spain’s main cities.



Laboratorios SALVAT S.A.
C\ Gall, 30-36 08950 - Esplugues de Llobregat - Barcelona España Tel. +34 933 946 400 Fax. +34 934 732 292 salvat@svt.com
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